For the enterprise organization, threat evaluation and mitigation is a two-way street. CIO’s are tasked with internet security, virus counter measures and other internally facing risks. CMO’s must ensure that no harm is presented to the brand, its values and its message. Project Sunblock was developed to assist organizations in assessing and responding to risks involving every online advertising initiative.
Web content protection methods have been predominately a manual process, taken from a variety of resources, including black lists, ratings systems and disparate algorithms, based on an individual solutions experience. But with the rate that the Internet is expanding, this is hardly a solution that provides confidence and ensures the appropriate brand protection online.
With Project Sunblock, we provide a comprehensive method of content evaluation and proactively safeguard your brand from potentially risky content association. In combination with one of the largest reference databases for content classification, including intelligent text, image, linkage and structural analysis, Project Sunblock has become a sought after risk mitigation solution for enterprise clients.
Leveraging a trusted enterprise technology.
In addition to a partnership with IBM, whose security technology provides a key component to the Project Sunblock platform, we incorporate custom, client-mandated monitoring, public and proprietary resources and a highly integrated compliance reference, under guidance from the industry’s leading associations. Real-time evaluation and intelligent decision criteria power a solution that is both proactive in the assessment of risk, and responsive in shielding your campaigns, brand and reputation from potentially harmful scenarios.
Protection you need. And trust.
In cooperation with enterprise IT governances, as well as mandates to an organization’s agency of record, Project Sunblock becomes an integral part of every organization’s online advertising safeguard solution. Crawlers spread across the web, categorizing both safe and harmful situations online. This data is systematically fed back into our risk assessment database and decision engine for further evaluation and categorization. This information includes not only content and images, but also domain registrations, black lists, comments and feedback and user generated content – all of which may pose as a potential threat to your enterprise.
For every enterprise using some mix of online advertising, risk monitoring and mitigation software is a must in today’s ever-expanding ecosystem of online ad networks, exchanges, brokers, blogs and syndicated content portals. We believe that Project Sunblock provides your organization with the highest levels of threat assessment before any harm is done. Our proactive risk assessments ensure that if a potential threat is detected, actions will be taken before the advertisement is placed, not after the damage is done. Project Sunblock is the the most trusted solution for your online advertising protection.