With so much focus and attention on network or advertiser specific solutions, it’s often difficult as a publisher to know where to turn to increase the monetization opportunity of your brand. After all, you have worked hard at creating compelling, traffic-generating content for your site, you have partnered with the right networks, and you have worked to stay informed of the changes in the industry. But what gets you to the next level of higher payouts, tier one brands, and exclusive relationships?
Verification of Trust
Project Sunblock can help move you to that next level by providing a valuable risk and verification auditing service. Advertisers and agencies are becoming more aware of the risks in online advertising, including fraud, non-compliance, and verification of impression. By providing a higher level of publisher compliance, transparency and accountability, publishers can become more attractive to advertisers and agencies because they can prove that they have only content and sites that are safeguarded for a brand, are compliant with the industry’s ever-shifting guidelines, and worthy of the committed ad budgets.
Project Sunblock’s real-time monitoring and reporting tools are a publisher’s assurance that they can meet the requirements of the brands, and build valuable, long-lasting, and profitable relationships through verifiable accountability. As your reputation grows, in turn your brand grows and your revenue opportunities with it.